OUR MISSION: To elevate the standard of living in the south bay Hispanic community through positive nonpartisan journalism, preserving culturally enriched traditions and promoting hope in future generations.

Our content is free of sensationalism crossing multiple generations to ensure access to a better way of life for our readers while delivering information and services for an underserved demographic.

Ella South Bay Magazine addresses tough topics with a positive perspective while sharing available solutions. Every issue will feature a variety of articles on topics such as: healthcare, immigration, education, human rights and family values. Many of our articles will be provided by community organizations and professionals. We strive to maintain a ratio of 60% editorial content with 40% advertising.